Hello! My name is Siddharth

I am a UX Designer and Maker who believes in creating value for businesses

I joined the Amazon Business team to design and tailor the Amazon shopping experience for business consumers. The big challenge was to craft an unified experience for customers ranging from individual owner operators to enterprise businesses worldwide and recognizing that they have different needs to be met. Read more...

July 2015- Present

    Amazon Business

    Research, User Stories, UX Scoping, Storyboarding, Sketching, Persona, Mocks, IA, Flows, Prototyping, Reviews, Handoff, Demo, Support, Fit and Finish, Bug Bashing, Retrospective

Is social media making us more sociable? Even in our day-to-day settings, we see three friends at a coffee table, respectively Tweeting or checking Facebook. A foursquare for meeting new people, Facebook for every location Read more...

February 2014- July 2015

    Social Mobile Application

    Product Management, Interaction Design, Intercept Interviews, Ethnography Research, Personas, Task Analysis, Hallway Testing, Competitive Analysis, Best in Class Audit, Business Modeling

How do you make ad hoc event coordination as convenient and comfortable as your daily routine? Detail a digital service that provides individual assistance for attendees of a group social event such as a night out for dinner and a movie. Read more...

5 days (Spring Break 2015)

    Event Co-ordination Service

    Intercept Interviews, Secondary Research, Affinity Diagram, Persona, Empathy Mapping, Journey Mapping, Rapid Wire-framing, Hi-fidelity Mockups

We were asked to identify and explore actionable best in class CRM and Social Innovations for Kimberly Clark's Goodnites and Pullups brands. Read more...

Summer 2014

    Kimberly Clark

    Qualitative Research, Quantitative Research, Secondary Research, CRM, Best in class Audit, Wire-framing, Hi-fidelity Mockups

If we search for “mental health” on Google, we get more than 2 billions results. These astronomical figures represents a strong interest and serious concern on this issue. In actuality, mental health problems have become more common in the US. Read more...

Sept 14- December 14

    U & Me

    Qualitative Research, Quantitative Research, Project Management, Comparative Analysis, Affinity Wall, Lo-fi Mockups, Hi-fidelity Mockups

Design and prototype an interactive system for an improved, more intense and stronger connection between long distance relationships. Read more...

September 2013- December 2013

    Wearable Technology

    Interaction Design, Paper Prototyping, Scenarios, Storyboarding, QOC Notation, Lo-fi Mockups, Hi-fi Mockups

QMetry is a quality assurance test management program created by InfoStretch. In a world of enterprise-oriented software that often lacks an emphais on end-user usability, InfoStretch aims to set QMetry apart with an empahsis on the user experience. My team and I were assigned to evaluate the usability of an upcoming version of QMetry's SaaS offering. Read more...

January 2014- April 2014


    Interaction Mapping, Quantitative Research(Surveys), Personas & Scenarios, Heuristic Evaluation, Competitive Analysis, Product Management, Usability Testing

Conglomeration of design work (Typography, Alphabet Poster, Infographics, Business Card Design). Read more...

6 days

    Graphic Design

    Adobe Photoshop, Adobe Kuller, Design Concept and Theme Creation, Typography, Logo Design, Webdesign

Promotion material for You Never Know (Logo Design, Webdesign, IOS Mockups, Business Card). Read more...

21 hours

    You Never Know

    Adobe Photoshop, Adobe Kuller, Design Concept and Theme Creation, Typography, Logo Design, Web design, Layout, Image Selection